Final Proposal-The man who can't be moved

Final Proposal

1. Working Title: The Script - The Man Who Can’t Be Moved

2. Channel for Broadcast - MTV, this channel would best suit the music video as The Script could be classified under various genres and MTV provides various channels within MTV in which our music video could feature. Also our target audience would be youths and young adults, MTV is channel most watched on a mass scale by this audience therefor giving the video maximum air time.

3. Target Audience - C2DE (student, middle class teens) we chose this target audience because the script have a fan base which consists mainly of this audience, this means the video would get the most views as a younger demographic is more accessible to promotions through social networking sites and the world wide web. Girls would be more of the larger demographic due to the fact the band is an all-male band and girls tend to like male singers.

4. Type of Music video - The Script are an alternate rock/soft rock band so we have decided to create a video with a narrative fits the that the lyrics of the song, we will also include some performance based shots of Jack miming and interlink it with the story. This will give the video variety and stop it from becoming boring and tedious.

5. Style - Our video will include both past and present tenses, to ensure this translates on the video will with use a black and white effect to give of the illusion of a flashback. When editing we will create a split screen effect incorporating it with the black and white to also highlight the different tenses. We aim to gather a lot of footage to be able to intersperse it and create a collage of footage, we will use mainly fades and dissolves to link shots and make the video flow.