Tuesday, 18 June 2013
Music video analysis: DJ Fresh vs Diplo ft Dominique Young Unique- Earthquake
DJ Fresh vs Diplo featuring Dominique young unique- Earthquake The music video begins with an aerial establishing shot panning across the New York skyline with the river Hudson in the centre of the screen to make the location of the video clear. ‘Earthquake’ fades into frame in a cracked font and red lettering to imply the dangerous themes of the video. Next is a cut to a close up reverse track of a person walking. This ambiguity is ended when the lyric devastate is said when a long shot is used to reveal 6 vigilantly style characters with a path of destruction behind them, suggesting that they keep themselves out of danger. When the song drops the destruction crescendos amplifying the effect of the drop through visual carnage. The video continues with the group of vigilantes purposefully walking through the streets avoiding the surrounding devastation. The first people the group see are two youths sat on their door step, seemingly ignorant to the mayhem around them. This could be a metaphor for how dangerous city life is, especially in a huge city like new York. The destruction escalates through the video climaxing with a giant green monster chasing the group. Again they avoid any danger. The video ends with the 6 characters shown as part of a comic book each in a unique iconic stance. The camera tilts up from the comic book to show the actual characters stood in the same positions with the sun set in the background, connoting the end of their ordeal.
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