1. Working Title: The Script - Radioactive
2. Channel for Broadcast - MTV, as this channel promotes the music videos of the song in the charts and as this Imagine Dragons hit was/would be in the charts it is fitting for this channel. Also it could be classified under various genres and MTV provides various channels within MTV in which our music video could feature. Also our target audience would be youths and young adults, MTV is channel most watched on a mass scale by this audience therefor giving the video maximum air time.
3. Target Audience - C2DE (student, middle class teens) we chose this target audience because Imagine Dragons have a fan base which consists mainly of this audience, this means the video would get the most views as a younger demographic is more accessible to promotions through social networking sites and the world wide web.
4. Type of Music video - Imagine Dragons are an alternate rock/indie rock/electronic rock band so we have decided to create a video with a narrative fits the that the lyrics of the song, we will use Jordan as a main character and shoot him almost like a fly on the wall of his life one day and interlink it with scenes of miming the lyrics. This will give the video variety and stop it from becoming boring and tedious.
5. Style - Our video will include some green screen work in which it will help give our video an abstract feel. When editing we will create a split screen effect incorporating it with the black and white to also highlight the different tenses. We aim to gather a lot of footage to be able to intersperse it and create a collage of footage, we will use mainly fades and dissolves to link shots and make the video flow.
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